Michelin has unveild Pascal Couasnon as director of the Mobility Experience Business Line, replacing Alexandre Taisne, while also maintaining the supervision of the Motorsport Business Line (Competition).

A graduate of the Ecole Superieure de Physique Chimie Industrielle in Paris and holder of a Master of Science in Arizona in the US, Couasnon joined the Michelin group in 1987. Until now director of the Motorsport activity, Pascal has previously been vice-president Marketing of Michelin North America, responsible for the technical communication of the supplier and also a road test engineer at the Ladoux Technology Centre near Clermont–Ferrand.

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Matthieu Bonardel, currently director of the Michelin group’s Connected Tyres Department, has been appointed director of the Motorsport Business Line reporting to Couasnon.

Holding a Master’s degree from ESCP Europe and a graduate of the Ecole Centrale de Paris, Matthieu Bonardel joined the Michelin group in 1995.

Previously responsible for four-wheel competition activities between 2000 and 2010, Matthieu was then director of research for passenger car and van tyres at Michelin North America.

He also led the Movin’On programme in 2016 before becoming the director of the Connected Tyres Department in 2017.

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