Michelin is restructuring into ten newly-created regions worldwide as it looks to expand digital services and processes, as well as give staff more autonomy.
“Rapid change is a sign of our times,” said Michelin Europe North CEO, Anish Taneja. “Michelin’s new structures are characterised by efficient and transparent processes giving staff a high degree of individual responsibility and an increased scope of action.
“More than ever we see ourselves as a mobility provider with a product and service portfolio aimed at fulfilling our customers’ needs. Refocusing our activities towards customer structures and processes will make it easier for our customers to do successful business with Michelin. That is how we will achieve profitable growth in clearly defined steps.”
Taneja is responsible for all of the Michelin Group’s activities in this region. After working at Lufthansa and Sixt, he joined Michelin in 2013, where he was most recently responsible for all commercial activities of the previous Michelin region covering Germany, Austria and Switzerland.
Number three worldwide in the Group, Michelin Europe North combines the previous sales regions for Germany, Austria, Switzerland, the UK and the Nordics.
It includes ten countries: Austria, Denmark, Finland, Germany, Iceland, Ireland, Norway, Sweden, Switzerland and the UK. The new region’s headquarters will be in Germany, as will the new centre for the automotive OEM business.
In addition, the key accounts in all four European regions will be handled by the Michelin Europe North management team. Placing these global and European functions within Europe North underscores the importance of the region for the tyre manufacturer.
In terms of turnover, Europe North is the third-largest of the now ten newly-formed Michelin regions worldwide, just behind the US and Europe South, which includes Michelin’s home market of France.
“We have compared the different customer demands in our markets with each other.,” added Taneja. “The new regions’ boundaries run along natural borders where customers have similar demands of Michelin and of our products and services.
“In future, we will be able to react faster and with even more precision to market changes and requirements.”