SAIC-owned MG has shown a small electric car concept that previews a new production model expected in 2027. Shown at the Goodwood Festival of Speed, a future production version of the concept would sit in the B-segment electric car class also occupied by the retro-styled Renault 5.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
MG said the MG GO! explores a retro futuristic idea informed by some of MG’s most youthful and expressive designs from the mid-20th century.
The concept, along with the forthcoming production model, have been designed entirely by the team at MG Design Centre in London, led by Design Director, Carl Gotham. However, from the outset, MG said the intention was never to create a nostalgic showpiece, but something contemporary and relevant: a compact car with genuine emotional appeal, conceived to ‘stand apart in a highly competitive segment – to be poised, playful and immediately engaging’.
The design language, MG maintains, is deliberately simple and built around a small number of key elements that reflect qualities admired in MG’s classic designs, especially the MGB GT – a car that ‘embodied everyday elegance, joy and presence without excess’.
MG GO! is intended to feel intentional yet playful, as a contemporary nod to sporting MGs that have come before, from the MGB GT to MG Metro Turbo, MG ZR and MG EX4.
“With MG GO!, we wanted to create something compact and contemporary, but also warm, expressive and immediately likeable, an embodiment of all that we admire about the MG brand. It is not about looking back for its own sake, but about capturing some of the clarity, charm and emotional appeal that have always made MG so distinctive, and reinterpreting that in a way that feels relevant today and crucially creating something with strong charisma,” said Carl Gotham, Design Director of Advanced Design, MG Design Centre, London.
