Mexican retailer and banking chain Grupo Elektra has said it plans to begin selling Chinese made cars in Mexico early next year.
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The company said in a statement that it was forming an alliance with one of China’s biggest car manufacturers, the state-owned FAW Group.
In addition to selling Chinese-made cars in Mexico and Central America, the agreement calls for producing cars at a US$150m plant to be built in the western Mexican state of Michoacan by 2010. The plant is expected to churn out 100,000 cars each year, AFP reported.
Elektra said the cars will be priced up to 10% less than the average for major competitors, “allowing the car market to incorporate a large segment of the population who, at this moment, aren’t clients of the industry.”
The low-cost retailer plans to use its Banco Azteca to provide financing. Grupo Electra has more than 1,700 stores in Mexico, Guatemala, Honduras, Peru, Panama, El Salvador and Argentina.
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