Mercedes-Benz launched the locally-assembled new generation E-class model in Indonesia this week, following the debut of CBU versions of the model last August.
Production of the E-class, now in its fifth-generation, from CKD kits resumed at the company’s Wanaherang plant near Bogor, some 60km (35 miles) south of Jakarta, after it was discontinued for the new model changeover.
The locally-assembled models are the E250 Avantguard and E300, produced alongside the S-Class and the GL SUV range.
Mercedes-Benz Distribution Indonesia (MDI) president Roelof Lamberts said local production of these models will help lift sales as they will incur lower taxes. He said the E-class line accounted for around 25% of 3,371 local deliveries last year but this is expected to rise to one-third this year.
Lamberts added the company is considering further expanding the range of locally-assembled models to help drive up sales volumes and capacity utilisation at its 6,000 units/year plant. It is looking at adding the A-class and B-class models to the local line-up in the near future.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData