Mercedes-Benz has been fined JPY1.23bn (US$8.3m) by Japan’s consumer affairs agency for misrepresenting safety features in some SUVs, according to local reports.

The agency said the fine, equivalent to 3% of the value of the products sold, is the largest administrative sanction it has imposed so far under a law against “unjustifiable premiums and misleading representations”.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Mercedes-Benz Japan had been warned by the agency in 2021 against providing misleading information to its customers.

In this latest development, the agency claimed catalogues made it appear some GLA and GLB models were fitted as standard with safety systems which were in fact only offered as optional extras.

Mercedes-Benz Japan, in a statement on its official website, again apologised for the misrepresentation and vowed to strengthen its legal compliance in future marketing materials.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact