Daimler’s Mercedes-Benz Mobility Korea (MBMK) has completed acquisition of Star Rent A Car Korea (SRCK) which has specialised in long term car rental in South Korea market since 2014.
The consolidated long term car rental products and services of MBMK and SRCK will be operated under the MBMK brand. MBMK, an affiliate of Daimler Mobility, established in 2019, has been offering premium long term rental car solutions to customers in Korea.
“As a result of this transaction, MBMK strengthens its footprint in the Korean market. Leveraging the expertise of SRCK in the long-term car rental business, MBMK will lay the groundwork for providing an enhanced customer experience that offers flexible and efficient mobility solutions in driving Mercedes-Benz vehicles in Korea,” the automaker said in a statement.
MBMK has a network of 59 dealerships.
“I am pleased that this milestone will help us to respond to the demands of our customers in Korea. Over the past five years, the Korean car rental market has shown strong growth with high customer demand in car rental for premium vehicles and Mercedes-Benz enjoys a top position in this sector,” said Guillaume Fritz, CEO of MBMK.