Mercedes-AMG is developing its first standalone high-performance SUV, “Born in Affalterbach” completely in-house, marking a first in its 57-year history.
The off-roader will be built on the company’s proprietary AMG.EA electric high-performance platform.
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Initial test drives for development vehicles are scheduled to take place this winter.
High-performance SUVs have been a cornerstone of AMG’s portfolio for over twenty-five years.
Affalterbach pioneered this segment with the launch of the ML 55 AMG, which “quickly captured customers’ hearts, achieving robust growth rates ever since”.
The new model aims to further solidify AMG’s position in the competitive high-performance SUV market.
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By GlobalDataMercedes-AMG currently offers six SUV model lines, consisting of GLA, GLB, GLC, GLE, GLS, and EQE SUV.
Among these, Gelandewagen, Mercedes-AMG G 63, is claimed to stand out as the “crown jewel of the performance-driven off-roader lineup”.
The “Born in Affalterbach” SUV marks the sixth vehicle completely developed by the performance specialists from Affalterbach.
It joins the first AMG.EA model currently in testing, as well as the GT, SL, previous GT generation, and SLS models.
Mercedes‑AMG chairman of the board of management and Mercedes‑Benz G‑Class & Mercedes‑Maybach divisions head Michael Schiebe said: “SUVs have been among our most popular models for many years. With the ‘Born in Affalterbach’ SUV, we are responding to this trend by offering our customers a truly captivating high-performance off-roader based on the AMG.EA platform.
“Our new high-performance architecture follows a clear philosophy: ‘AMG First, EV Second’. This means that the vehicles not only excel as electric vehicles but also embody the core AMG qualities of emotion and performance.”
In October 2024, Mercedes-Benz opened a battery recycling plant in Kuppenheim, southern Germany,
This facility features an integrated mechanical-hydrometallurgical process, aiming to achieve a recovery rate of over 96%, thus completing the battery recycling loop.
Additionally, Mercedes-Benz in collaboration with BMW have launched the first public electric vehicle charging station in China under their Ionchi joint venture.
This initiative marks the beginning of a nationwide network rollout, with the first Ionchi charging station now open to the public in Beijing following two weeks of operational trials.
