Mazda Motor Europe (MME) said Yasuhiro Aoyama, currently a managing executive officer at Mazda Motor Corporation in Japan, will become president & CEO of MME on 1 April, succeeding Jeff Guyton, who will become president of Mazda North American Operations (MNAO) having headed the European business since 2009.
Announcing the changes, Akira Marumoto, representative director, president & CEO of Mazda said: "As Mazda moves forward with its new generation products, including the recent launch of the 3 and CX-30, it is the right time to put into action management changes we have been planning in North America and Europe, two regions vital to our continued growth.
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"North America is Mazda's largest region in terms of sales and profits. We are also currently building a new assembly plant jointly with Toyota and making substantial investments, together with dealer partners, in building our brand. Guyton has built a great team in Europe which has delivered profitable growth, a strong brand, and great relationships with dealer partners in the region. We are delighted he will be taking on his new role at this important time for our business. I am also very pleased that Yasuhiro Aoyama will take up his new position to continue to lead the strong team in Europe."
Masahiro Moro, currently President & CEO of MNAO, will become Chairman & CEO of the company, newly overseeing Mazda operations in the US, Canada and Mexico.
All three executives continue to serve concurrently as officers of Mazda in Japan.
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