Mazda Motor plans to launch the CX-8 crossover SUV in Japan.

The new model, the first in a new generation model line in the county to have three rows of seating, will go on sale before the end of the year.

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The latest generation line has the full suite of Skyactiv technologies and 'Kodo-Soul of Motion' design, and will be the flagship of Mazda's SUV range in Japan.

"Our latest offering, the CX-8 is a new crossover SUV for people who appreciate quality and need a car that seats more than five," said Masamichi Kogai, Mazda's representative director, president and CEO.

"It has the looks, performance and high-end feel customers expect from a Mazda, and even adults can sit comfortably in the third row.

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The CX-8 is 4,900mm long, 1,840mm wide and 1,730mm tall on a 2,930mm wheelbase.

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The engine is a Skyactiv-D 2.2 new generation, 'clean diesel' unit coupled to a Skyactiv-Drive six-speed torque converter automatic transmission.

Seating capacity is six or seven.