Marelli has unveiled its new Interior Innovation Center (IIC) in Yoshimi, Saitama Prefecture, Japan.

The integrated facility will be strategic in fostering design-led developments for the creation of new vehicle interiors solutions aimed at present and next-generation vehicles.

Tsukasa Fujii, President of Marelli’s Interior Experience division said. “The establishment of the new innovation centre for Interior Experience is an important step for our team.”

The progress achieved through the new centre has led to the creation of the cockpit concept ‘Digital Detox,’ which was exhibited at CES 2024, the firm says.

The aim of the Interior Innovation Center is to create next-generation cockpit solutions through the combination of ideas and technologies, deepening the collaboration with teams in America, Europe, China, and other Marelli global locations.

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Mr Fujii added: “This advanced facility will be key in further enabling innovative value creation with our customers and partners, with a sense of speed.”