The
Proton Waja

Proton received more than 29,000 orders for its new Waja model by the end of November,
according to government officials.

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Malaysia’s only domestic automaker is trying to ramp up production to 5,000
units a month to meet increasing demand.

The spokesman said that 200 local suppliers were responsible for designing
and producing parts, and that production costs have been reduced through domestic
R&D.

Domestic design and development, combined with efforts to penetrate Asian markets,
make up Proton’s strategy to improve its competitiveness ahead of greater
domestic market liberalisation, the government official said.

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