PSA has appointed Naza Euro Motors, a subsidiary of the Naza Group, as the official distributor for the Citroen brand in Malaysia.

In a statement to Business Times, Naza Euro said the appointment, effective this week “…is another milestone for the Naza Group. Citroen has a rich heritage in innovation and technology and we are proud to represent a brand with such history and prestige.”

“We believe there is sufficient demand for the brand’s products in Malaysia and with the right strategy we are confident of realising Citroen’s full potential in this market,” Naza joint group executive chairman SM Nasarudin SM Nasimuddin said.

He said the group will launch a 3S (sales, spare parts and service) outlet in the Klang Valley by the end of February.

It also plans to launch new Citroen 3S centres in both the northern and southern regions in the coming months.

“We have also launched a dedicated call centre for existing and new Citroen customers,” SM Nasarudin added.

He said Naza Euro Motor will be introducing several new Citroen models and an official website will be launched in February.