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January 18, 2019

Mahindra Electric launches Nemo Life, next-gen mobility app in India

Mahindra Electric, part of the Mahindra Group, says it has launched the all new 'Next-Generation Mobility app' – Nemo Life. This announcement coincides with the completion of over 100m electric kilometres by Mahindra EVs on Indian roads.

By Sam Duke

Mahindra Electric, part of the Mahindra Group, says it has launched the all new ‘Next-Generation Mobility app’ – Nemo Life. This announcement coincides with the completion of over 100m electric kilometres by Mahindra EVs on Indian roads.

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Mahindra Electric says it has studied the usage pattern of EVs in India for 100m ekm and has conceptualised the ‘perfect Connected Mobility solution’ that will allow personal users to take control of their mobility, including the EV ecosystem, with the touch of a finger.

Incorporating feedback from its customers, Mahindra Electric, undertook the study of EV usage patterns and various parameters including, but not limited to, the charging cycle, real-time driving data, vehicle controls, etc. The company has used its learnings to develop many unique first-in-segment features on the Nemo Life Mobile App, with the aim of making mobility – Clean, Connected and Convenient.

The 100m plus eKilometers done by Mahindra’s electric vehicles has helped save over 11,000 metric tons of CO2 emissions in India. This translates into the need to plant over 5 lakh trees to absorb the equivalent levels of emission. This milestone marks a shift toward a greener future, as India readies itself to embrace electric mobility.

Speaking on this milestone, Mahesh Babu, CEO, Mahindra Electric said: “I would like to thank all our customers, dealers and all stakeholders for their continuous support that has helped us to become India’s first automaker to complete over 100m electric kilometres. To put this number into perspective, one can imagine going around the earth 2,500 times. The learnings from this milestone have gone into the creation of the Nemo Life app for our personal car users, for them to experience the very best of connected electric mobility.”

Mr Babu further added, “It took 4 years for our electric cars to complete the first 50m ekms and now the second 50m ekms milestone is achieved in less than two years. This indicates that the pace of adoption of EVs is increasing in India and once again affirms Mahindra’s role in moving the world towards electric mobility.”

Nemo Life ‘Next-Generation Mobility’ is aimed at delivering an advanced suite of connected mobility experiences. It is based on Nemo, a cloud based platform that enables a new generation of shared and connected services to enhance urban electric mobility.

Under the Nemo brand, Mahindra Electric already has Nemo Driver and Nemo Commuter mobile apps along with Nemo Integrated Mobility Centre for our fleet customers. Nemo Life will now help personal electric car users to overcome some of the major barriers to adoption of EVs such as range anxiety, battery performance, and multiple user management, among others.

Mahindra Electric says the new mobile app sets a benchmark in the connected mobility space and is available to download on both the iOS and Android platforms.

Free Report
img

What does the future hold for the US electric vehicles market?

The US Electric Vehicles (EV) market has established itself as one to watch. Despite China maintaining the number one spot, the US holds significant standing as one of the major EV markets, with GlobalData’s whitepaper identifying a strong growth trajectory within the forecast period. This report further analyzes the trends, market drivers, and government incentives set to influence and facilitate the market.   This report also looks beyond the US and touches on environmental concerns set to drive the EV market worldwide.   Want to find out more? This report demonstrates GlobalData Explorer’s sector analysis capabilities, showing how you can:  
  • Get historical and forecast market sizing data, with country specific insight for 22+ of the world’s largest industries
  • Track sector dealmaking activity, to view aggregate volumes, specific deals and top investors for all major deal types in M&A, Capital Raising, and Partnerships
  • Analyze news from GlobalData Explorer’s News Database – enable screening and alerts by industry, company, geography and news sentiment for filtered insight
  • Identify and track the key disruptive trends that are keeping the top digital thought leaders talking through social media analytics
  Consult this report now to find out how you and your company can benefit from our Explorer platform.
by GlobalData
Enter your details here to receive your free Report.

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