Loadsmart has launched a Smart Match tool to help carriers pair trucks with freight.

By directly integrating with the fleet management platforms relied on by carriers, Loadsmart is able to use machine learning to match available lorries with freight. 

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With API integration directly to both the carrier and the shipper TMS, Smart Match uses the location of trucks to connect available capacity with shipper demand.

“Smart Match empowers carriers to move beyond the current load-to-truck paradigm, filtering through freight being offered and instead go truck-to-load, pulling freight from the cloud onto their assets to help balance their network,” said Loadsmart product management and business development VP, Hunter Yaw.

“The new capability will help accelerate how carriers align their networks to the highest yield markets.”

With Smart Match, carriers can receive automated load recommendations based on the current and future availability of their trucks. As a result of TMS integration and relationships with some of the country’s biggest shippers, Smart Match offers visibility to potential shipments.

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“The transportation industry is at a pivotal crossroads rounding out a particularly tough year,” added Loadsmart Operations VP, Erik Malin.

“We believe in equipping carriers and shippers with technology to succeed and thrive, while minimising cost per transaction.

“With AI-powered Smart Match, we’re making it faster and easier for carriers to uncover the most profitable markets and find the right opportunities to grow their business.”