The Lincoln Motor Company ended 2016 with a 10% gain in US sales – its best in nine years. Lincoln achieved nearly a threefold increase in sales in China last year, where it is now the fastest-growing luxury brand.
“The momentum is both gratifying and encouraging,” said Kumar Galhotra, president, The Lincoln Motor Company. “We’re pleased clients are recognising the superior experiences and vehicles Lincoln offers.”
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The US increase comes against a luxury market that saw gains of less than 1%.
US growth for the brand in 2016 was particularly robust in key luxury markets like New York, where sales were up 13%; Florida, up 10%; and New Jersey, where sales increased 9%.
Lincoln closed out the year strong, with sales up 18% last month compared to December 2015, driven by the all-new flagship Lincoln Continental. Continental was responsible for 64% of Lincoln’s growth in December.
Continental sales in December totalled 1,845 vehicles, up from November’s 1,419, outselling the Audi A6 and Lexus GS, according to sales data reported by the respective automakers.
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By GlobalDataRecord sales in China
Having introduced its full vehicle lineup to China in 2015, Lincoln is now the fastest-growing luxury brand there.
Lincoln sold 32,558 vehicles in China in 2016 – a near threefold increase over 2015. Its strong performance was supported by customers’ positive reception to the brand’s SUVs, and a growing number of dealerships there, which reached 65 last year.
