The Lincoln Motor Company ended 2016 with a 10% gain in US sales – its best in nine years. Lincoln achieved nearly a threefold increase in sales in China last year, where it is now the fastest-growing luxury brand.
“The momentum is both gratifying and encouraging,” said Kumar Galhotra, president, The Lincoln Motor Company. “We’re pleased clients are recognising the superior experiences and vehicles Lincoln offers.”
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The US increase comes against a luxury market that saw gains of less than 1%.
US growth for the brand in 2016 was particularly robust in key luxury markets like New York, where sales were up 13%; Florida, up 10%; and New Jersey, where sales increased 9%.
Lincoln closed out the year strong, with sales up 18% last month compared to December 2015, driven by the all-new flagship Lincoln Continental. Continental was responsible for 64% of Lincoln’s growth in December.
Continental sales in December totalled 1,845 vehicles, up from November’s 1,419, outselling the Audi A6 and Lexus GS, according to sales data reported by the respective automakers.
Record sales in China
Having introduced its full vehicle lineup to China in 2015, Lincoln is now the fastest-growing luxury brand there.
Lincoln sold 32,558 vehicles in China in 2016 – a near threefold increase over 2015. Its strong performance was supported by customers’ positive reception to the brand’s SUVs, and a growing number of dealerships there, which reached 65 last year.
