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April 20, 2017

Lincoln adds models for China market growth

Ford's premium Lincoln brand is targeting more volume growth in China on the back of new model introductions for the market.

Ford's premium Lincoln brand is targeting more volume growth in China on the back of new model introductions for the market.

Lincoln unveiled two models at the Shanghai auto show. The MKZ Hybrid, a midsize sedan launched at Shanghai is available in three trim packages, the entry-level model 'Select' starting at 329,800 yuan ($47,900).

The Navigator Concept shows the brand's vision of bringing 'Quiet Luxury' to fullsize SUV customers.

The Shanghai unveilings came after Lincoln achieved its best quarter since its entry to the Chinese market. In the first quarter, Lincoln delivered 11,731 vehicles in China, more than double the level of the same quarter last year.

Before the launch of the MKZ hybrid, Lincoln had introduced five models to the Chinese market: the flagship Continental, the MKZ sedan and three members of its SUV family, ranging from the new small premium utility MKC and the mid-size premium utility MKX to the full-size SUV Navigator.

Lincoln now has 73 stores in China and is expected to increase that to 100 by the end of this year.

"The new MKZ Hybrid allows for an effortless ownership experience that wraps together eco-friendliness with luxury, comfort and power," said Amy Marentic, president of Lincoln Asia Pacific.

"Introduced into one of the largest segments in China's luxury auto market, this premium hybrid has been designed to meet the needs of China's rising generation of luxury customers."

Lincoln is planning a production model of the Navigator Concept for China later this year.

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