Lectra has unveiled a new branding identity emphasising the digital orientation of the supplier as it embraces Industry 4.0 concepts.
“2017 was one of the most passionate years for Lectra, starting with the announcement of a new strategy designed to help our customers successfully enter the Industry 4.0 era,” said Lectra chief marketing and communications officer, Céline Choussy Bedouet.
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“The strategy totally inspired us when we revamped all the fundamentals of the brand. Lectra’s new branding identity, which we are delighted to unveil, expresses the company’s dynamism, its vision and the driving ambition to support customers.”
For his part, ComCorp agency VP, Alexis Noal added: “Lectra’s new branding identity is a direct reflection of the company’s evolving strategy, its expertise and rich history.
“The new branding is the fruit of a close collaboration with Lectra’s teams, at every level and nourished through our recent exchanges with Lectra’s customers and partners.”
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By GlobalData
