Kia has grabbed the ‘EV’ prefix for naming its next generation dedicated electric vehicles.
The EV6 will be the first Kia to use the brand’s dedicated EV platform (Electric-Global Modular Platform, or E-GMP) and Kia’s new EV nomenclature.
Kia released a teaser silhouette of EV6 and also said that all of Kia’s new dedicated BEVs will start with the prefix ‘EV’ which makes it ‘easy for consumers to understand which of Kia’s products are fully electric’. This is followed by a number which corresponds to the car’s position in the line-up.
Kia said EV6 is also the first of Kia’s next-generation BEVs to be developed under a new design philosophy that embodies Kia’s shifting focus towards electrification.
“EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated,” said Karim Habib, Senior Vice President and Head of Kia Global Design Center. “Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
Designed and engineered to embody Kia’s new brand slogan, ‘Movement that inspires’, EV6 will make its world premiere during the first quarter of 2021.