Kia Motors and Total Lubrifiants have renewed their partnership agreement for another five years with Total remaining Kia's "preferred" aftermarket lubricants supplier exclusively across a network of 5,500 dealers in 180 countries – including west European markets from 1 January, 2017.

Cooperation started in 2011.

Kia dealer networks will receive access to Total Quartz engine oils, specifically developed to optimize engines performance, reliability and improve fuel economy benefits, the partners claimed. The pair will also develop joint marketing service programmes aiming at increasing dealers' profitability, customer retention and customer satisfaction.

"We are delighted to extend our global cooperation with Kia Motors," said Pierre Duhot, general manager automotive division at Total.

"For the past 5 years, Total has demonstrated it has the worldwide coverage, strong marketing capabilities and high-quality lubricant technology to meet the needs of our networks," said Steven Yoon, head of the overseas service division at Kia.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.