Kia Motors and Total Lubrifiants have renewed their partnership agreement for another five years with Total remaining Kia's "preferred" aftermarket lubricants supplier exclusively across a network of 5,500 dealers in 180 countries – including west European markets from 1 January, 2017.

Cooperation started in 2011.

Kia dealer networks will receive access to Total Quartz engine oils, specifically developed to optimize engines performance, reliability and improve fuel economy benefits, the partners claimed. The pair will also develop joint marketing service programmes aiming at increasing dealers' profitability, customer retention and customer satisfaction.

"We are delighted to extend our global cooperation with Kia Motors," said Pierre Duhot, general manager automotive division at Total.

"For the past 5 years, Total has demonstrated it has the worldwide coverage, strong marketing capabilities and high-quality lubricant technology to meet the needs of our networks," said Steven Yoon, head of the overseas service division at Kia.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now