Kia Charge, the umbrella for all charging activities for Kia Europe, has said it has exceeded 100,000 subscriptions, after just over two years.

It currently provides access to more than 700,000 charging points in 28 countries across Europe, with 60% of Kia electric vehicle buyers using the service.

Kia says it marks a milestone in its ambition towards becoming the ‘number one electric mobility brand in Europe’.

Martin Enthofer, Director Customer Experience strategy and solutions at Kia Europe said: “The rising popularity of Kia Charge is proof that the consolidated one-contract concept is exactly what customers need, helping them to easily access charging stations where and when they want.”

Looking ahead, the company says it is developing further solutions to enable customers to use Kia Charge to manage their EV charging at their home or workplace, and take advantage of bidirectional charging, such as vehicle-to-grid (V2G) and vehicle-to-home (V2H).

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A pilot project in The Netherlands is currently looking at ways to enrich the Kia Charge experience, with the addition of solar panels, energy by Vattenfall and smart charging (V1G).