Kia is adding 4screen to vehicles with Connect Live Services.

It’s a platform designed to connect drivers with companies and brands along the route, via dedicated pins on the navigation screen.

Kia Europe’s Alexandre Papapetropoulos said: “This digital service adds an extra layer of connectivity to deliver greater interaction between the driver and what’s on offer in their immediate surroundings.”

It is currently active in the UK, France, Germany, Austria, Belgium, Italy, Spain, the Netherlands and Switzerland, with further countries coming and will be made available via an online software update.

Eligible vehicles will automatically get the update in “coming weeks”.

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