Karma Automotive is to expand its business in Germany, Switzerland and Austria.
Karma says its global retail network remains on track to expand to five continents in 2020. The company has already signed partnerships with dealers in the Netherlands, Sweden, France, Spain and Portugal and aims to be represented in all major European markets by year-end.
“With strong domestic automotive brands, Germany has always been a very challenging market for foreign competition, but the unprecedented transformation process the Germany industry is currently undergoing presents high-tech companies like Karma [with] many opportunities,” said Karma European Sales and Network Development VP, Rogier Kroymans.
“With a shift to electric mobility the time is right to lay the groundwork, build the required capabilities, and capture near-term opportunities. We are currently in discussion with a number of potential retail partners in Germany as well as Switzerland and Austria, who have the ability of meeting evolving consumer expectations alongside Karma’s distinct design and technology offerings.”
The first model to arrive at dealerships in the region is the Revero, Karma’s original luxury electric vehicle powered by dual electric motors.
Ahead of future products arriving in Europe in 2021, Karma will offer a limited number of the automaker’s original Revero.
Karma Automotive is wholly-owned by the Wanxiang group, one of China’s largest suppliers of automotive components. All Revero vehicles are built largely by hand at Karma’s Innovation and Customisation Centre (KICC), a US$100m manufacturing facility in Moreno Valley, California.