Jaguar Land Rover says it is researching new artificial intelligence (AI) technology to understand our state of mind while driving – and adjust cabin settings to improve driver wellbeing.

The technology uses a driver-facing camera and biometric sensing to monitor and evaluate the driver’s mood and adapt a host of cabin features, including the heating, ventilation and air conditioning system, media and ambient lighting. The settings will be altered in response to the driver’s facial expressions to help tackle stress. Reports suggest 74% of us admit to feeling stressed or overwhelmed every day.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The mood-detection system will use the latest AI techniques to continually adapt to nuances in the driver’s facial expressions and implement appropriate settings automatically. In time the system will learn a driver’s preference and make increasingly tailored adjustments.

Personalisation settings could include changing the ambient lighting to calming colours if the system detects the driver is under stress, selecting a favourite playlist if signs of weariness are identified, and lowering the temperature in response to yawning or other signs of tyring.

Jaguar Land Rover is also trialling similar technology for rear passengers, with a camera mounted in the headrest. If the system detects signs of tiredness, it could dim the lights, tint the windows and raise the temperature in the back, to help an occupant get to sleep.

“As we move towards a self-driving future, the emphasis for us remains as much on the driver as it ever has. By taking a holistic approach to the individual driver, and implementing much of what we’ve learnt from the advances in research around personal wellbeing over the last 10 or 15 years, we can make sure our customers remain comfortable, engaged and alert behind the wheel in all driving scenarios, even monotonous motorway journeys,” said Dr Steve Iley, Jaguar Land Rover chief medical officer

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The new mood–detection system is one of a suite of technologies that Jaguar Land Rover is exploring as part of its ‘tranquil sanctuary’ vision to improve the driving experience. Designed to create a sanctuary inside each of its luxury vehicles, the manufacturer is trialling a wide range of driver and passenger wellbeing features, to ensure occupants are as comfortable as possible whilst ensuring the driver remains mindful, alert and in control.

Mood-detection software is the next-generation of Jaguar Land Rover’s existing driver tracking technology. The Driver Condition Monitor, which is capable of detecting if a driver is starting to feel drowsy and will give an early warning to take a break, is available on all Jaguar and Land Rover vehicles.