Jaguar Land Rover claimed to be the first automotive manufacturer to integrate what3words global location technology into vehicles already on the road through a software-over-the-air (SOTA) update.

What3words has divided the globe into a grid of 3m x 3m squares, and given each one a unique combination of three words. Through the ‘always-on’ technology, which works without the need for mobile connectivity, new and existing customers will be able to navigate to any precise location in the world using just three words.

This is part of the latest SOTA upgrade offered to customers this year, following the previous update which gave 200,000 owners of existing vehicles access to Amazon Alexa. In total, JLR has completed 1.3 million vehicle level updates and three million engine control unit updates as part of its always-on, always-connected capability.

Once updated, the system allows customers to input what3words addresses directly into the navigation bar on the Pivi Pro Infotainment system. The integration has been delivered by navigation supplier Here Technologies.

Integrated what3words is available in all new and existing vehicles fitted with the Pivi Pro infotainment system.