The Jeep brand enjoyed record sales in the EMEA region (Europe, Middle East, Africa) with 117,620 units shifted, up 55.7% in comparison with 2014.
There was 26 months of uninterrupted year-over-year growth to the end of December.

Since 2009, Jeep sales have tripled in EMEA, with the region currently ranking second after North America, with a share of 10% of the brand's global sales (compared with 7% in 2014).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

In Europe (EU28 + EFTA), Jeep was the fastest-growing automotive brand recording a 132.2% increase in a year that also saw the best performance ever in terms of volume for the European market with 88,200 registrations and a 113% increase compared with 2014.

Several EMEA countries recorded their best sales year ever in 2015. In Italy, the top-selling country in the region, Jeep set a record with sales almost tripled in comparison with 2014 and was the fastest-growing automotive brand in the country.

Recording a total of 14,995 new registrations, Jeep achieved its best annual result in Germany with sales up by almost 42.6% versus 2014.

The UK sold more Jeep vehicles in one year than in the four years of 2011 to 2014 combined, recording growth of 176.1%, compared with 2014 sales. 2015 was the UK's best year ever, and it was the fastest-growing car brand in that market last year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In France, Jeep also recorded its best ever full-year sales performance with an increase of 208.5% (8,585 units) versus 2014, mainly driven by Renegade.

In Spain, Jeep closed 2015 as the fastest-growing brand in the automotive sector (205.4%) and set an annual sales record. During the 12 months of 2015, more Jeep vehicles were sold in the Spanish market than in the previous three years (2012-2014) combined.

At product level, Renegade led the brand's EMEA results last year with more than 54,800 units sold, accounting for 49.8% of total Jeep sales in the region. Over 200,000 units have been manufactured to date at the renewed FCA Melfi Plant in Basilicata, Italy.

With 28,159 units sold, the flagship Grand Cherokee accounted for 23.9% precisely of total 2015 sales and was the second best-selling Jeep model in the region.