Toyota plans to sell 1,500 new Voltz hatchbacks a month in Japan, importing the cars from the US plant it runs jointly in Fresno, California with General Motors, Bloomberg News said.

The car, built at New United Motor Manufacturing, or NUMMI is a right-hand drive version of General Motors’ Pontiac Vibe, and went on sale yesterday, Bloomberg said.

Toyota plans to release about 16 new models in Japan this business year to try to win back customers after losing market share to Honda, Bloomberg said, adding that Toyota’s Japan market share fell 0.8% in the April-June quarter to 42.8% from a year earlier, reducing domestic profit.

“Our relationship with GM will be even better and we hope to have a long relationship with GM,” Toyota president Fujio Cho said at a Tokyo press meeting, according to Bloomberg. “Voltz is the second (joint model with GM) and we hope to have third and fourth eventually.”

The first joint GM-Toyota car sold in Japan was, however, not a success. The Toyota-badged right-hand drive Chevrolet Cavalier sold only about 30,000 units in four years after launch in 1996, about a quarter of target.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Bloomberg said the five-door Voltz hatchback has a 1.8-litre engine, and is sold through Toyota’s Netz dealer network in Japan for between 1.79 million yen ($US15,050) and 2.05 million yen.