In the Japanese market Toyota is using a newly developed bio-plastic derived from sugar cane in the Sai Hybrid Sedan.

The new model is going to be unveiled on 1 November. Some 80% of the vehicle’s interior exposed surfaces including the seats are made from the new sugar-based bio-material.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The new bio-plastic is used for seat trim and carpets.

Toyota developed its bio-polyethylene terephthalate (bio-PET) by replacing monoethylene glycol (commonly used in PET manufacture) with a biological raw material derived from sugar cane.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Neonode has won the Innovation Award for Driver Monitoring Software for its camera-based, MultiSensing®-powered solution that delivers precise hands-on-wheel detection, regulatory-ready safety performance and low-footprint integration. Discover how Neonode is redefining driver monitoring, UX and compliance for next-generation semi-autonomous vehicles.

Discover the Impact