Toyota will reportedly sign a contract worth JPY100bn (US$835m) on 13 March for Olympic sponsorship.
The company will get exclusive worldwide marketing rights under The Olympic Partner (TOP) Programme, The Japan Times reported citing sources.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The 2020 Tokyo Olympic and Paralympic Games will be covered under the contract.
