Toyota Motor Corporation (TMC) has announced today that it will establish a Europe-based holding company for the purpose of coordinating Toyota’s European manufacturing and sales activities. Toyota Motor Europe S.A./N.V. (TME) will be created on April 1 and located in Brussels, Belgium.
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Toyota’s sales goal is to sell 800,000 vehicles a year in Europe in 2005.
TME will initially focus on strengthening Toyota corporate and government affairs activities in Europe, serving as a holding company for Toyota Motor Europe Manufacturing S.A./N.V, which manages Toyota European manufacturing efforts, and Toyota Motor Europe Marketing & Engineering S.A./N.V., which oversees Toyota European sales activities.
TME also intends to play a key role in enhancing efficiency and accelerating decision-making in Toyota European operations.
Outline of TME
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