Toyota has said that it has developed what it called the world’s first rear-seat center airbag to better protect rear-seat passengers from a side-on collision.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The new Supplemental Restraint System (SRS) airbag is fitted in a large, fixed, rear-seat centre console and will feature in particular Toyota models to be released in the near future.


When the vehicle is hit side-on, the airbag deploys from the top of the console to act as a barrier that helps lessen injuries caused by passengers colliding with each other or into the console.


Toyota said the airbag will be available from a model to be launched in Japan in the near future.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact