Toyo Tire & Rubber has established Toyo Tyre Rus in Moscow, Russia, in a joint venture with Mitsubishi Corporation.
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The JV was established to expand brand presence in the emerging market.
“We regard Russia as a ‘growing market for strategy expansion’ in accordance with our medium-term business plan,” the tyremaker said.
Toyo added that the the new company demonstrated its deepening commitment to the Russian market.
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