Toyo Tire & Rubber has established Toyo Tyre Rus in Moscow, Russia, in a joint venture with Mitsubishi Corporation.


The JV was established to expand brand presence in the emerging market.


“We regard Russia as a ‘growing market for strategy expansion’ in accordance with our medium-term business plan,” the tyremaker said.


Toyo added that the the new company demonstrated its deepening commitment to the Russian market.