Increased sales of top models is expected to boost profits at Fuji Heavy Industries, the maker of Subaru vehicles, by about 34%.

Although global sales for the first half of the financial year ending 31 March were below the 356,000 units forecast, the company is now forecasting a group net profit of JPY40bn (US$500m) on sales of JPY898bn. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Global sales were boosted by a strong performance in the US where volume rose 27% between April and September, ahead of the company’s own forecast. The US accounts for half of Subaru global sales – its numerous 4WD models are especially popular in eastern ‘snowbelt’ states.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact