Nissan Motor reportedly said on Thursday that it has revised upwards its sales target in the US, but reduced its sales goal in the domestic Japanese and European export markets.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Overall, CBS Marketwatch reported, there is still no numerical change in the automaker’s three-year plan to attain global sales of 3.6 million units in the year ended September 2005, up 1 million from the year ended March 2002.
The report said Nissan cut its sales goal for the Japanese and European markets by 80,000 and 30,000, respectively, but raised its sales target in the US and other countries by 60,000 and 50,000 units. The ‘Nissan 180’ plan originally called for sales increase of 300,000 units each in Japan, the US and other countries and a 100,000 rise in Europe.
CBS Marketwatch said the announcement came on the day the automaker unveiled six new models in Yokohama, which it will launch in the Japanese market by mid-January 2005. One of the six models, the Murano crossover sport utility vehicle, which has sold more than 80,000 units in the US since its debut there in December 2002, went on sale in Japan on Thursday. It will also soon be launched in continental Europe and the UK.
“These six new models for Japan, together with the new products we will introduce in many key markets this fiscal year, support our commitment to sell an additional 1 million units worldwide under Nissan 180,” Nissan President and CEO Carlos Ghosn said in a statement cited by CBS Marketwatch.
