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March 15, 2010

JAPAN: Nissan to open new design studio in Beijing

Nissan is to establish its fifth global design centre in China, adding 20 designers to its resources worldwide.

Nissan is to establish its fifth global design centre in China, adding 20 designers to its resources worldwide.

Nissan (China) Investment, a subsidiary in China, on Monday day announced the expansion with the establishment of a new studio in Beijing.

“With the addition of 20 designers, Nissan’s new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia where the automotive industry continues to see robust growth,” said chief creative officer and head of design and brand, Shiro Nakamura.

“Locating the studio where our customers live and work allows us to best respond to their needs and design vehicles that exceed their expectations.”

Scheduled to open early in 2011, the studio in the Chao Yang district of Beijing will be the first design facility in China established by a Japanese automaker.

“As a trendsetting city with an expanding design community that includes a number of up-and-coming automotive designers, Beijing was a natural choice for a design studio for Nissan,” the automaker said.

The studio will be part of a global network which includes two facilities in Japan (Atsugi and Harajuku) and one each in the United States (San Diego, California) and United Kingdom (Paddington, London).

NCIC plans to invest RMB11.76m (US$1.7m) in the new studio.

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