Nissan Motor’s long-term target is to raise its share of the Japanese auto market to 20%, from 13% in fiscal 2010, top company executives said at the weekend.
The executives did not specify a timeframe for achieving that target, as Nissan works to distance itself from rival Honda Motor . Nissan and Honda have been vying for second place in their home market, behind Toyota , Kyodo News noted.
Nissan’s more immediate goal is to raise its domestic market share to 15% in fiscal 2013.
Nissan expects to maintain its domestic production at 1m vehicles per year, while aiming to increase its domestic sales to 600,000 vehicles from 460,000 vehicles now, the company said.
Increasing domestic sales is an important strategy to survive in the competitive market, Nissan’s executive vice president Hiroto Saikawa told reporters in a briefing.