Toyota claimed on Friday its redesigned Prius petrol-electric hybrid to be launched in mid-May has achieved the world’s highest fuel efficiency of 38 kilometres per litre, an improvement of some 7% from the current Prius.


Toyota hopes to boost sales of the more fuel-efficient Prius on the back of tax incentives that started this month for environmentally friendly vehicles.


The incentives lower the vehicle tonnage tax by JPY150,000 to JPY200,000 for the current model. A specific tax cut for the new Prius has yet to be fixed, Kyodo News reported.


Toyota has reduced the price of the current Prius to better compete with Honda’s new Insight and plans to sell both old and new versions in Japan.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now