Mitsubishi Motors will launch the new version of its Thai built Triton pickup truck in a range of emerging markets in fiscal year 2014, with a particular focus on Thailand, a major market for such vehicles.
Other markers include southeast Asia, South America, Africa and the Middle East as well Japan, the US and China. The new Triton features an improved interior and Mitsubishi used its expertise in developing compacts (it also makes the Colt small car in Thailand) to reduce the weight of the vehicle and improved gear-shifting to boost fuel efficiency to qualify for eco-car subsidies in markets such as Thailand.
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The Triton and the Pajero Sport SUV, which share the same platform, together account for a quarter of the Japanese carmaker’s total global sales while trucks and SUVs account for 57% of unit sales.
The company aims to boost this to 63% in fiscal 2016 and in its medium-term business plan for the three years through fiscal 2016, Mitsubishi intends to cut the number of platforms from 23 to 13 and focus development resources on trucks, SUVs and small cars for emerging markets.
