Mitsubishi Motors has announced an operating loss of JPY29.6bn (US$312.7m; EUR221.4m) for the first quarter of fiscal 2010, JPY39.5bn down from the operating profit of JPY9.9bn in April to June last year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The automaker said lower sales and a stronger yen overcame its cost-cutting efforts during the quarter.


Sales declined 58% to JPY259.1bn yen and the net loss was JPY26.4bn compared with a net profit og JPY10.3bn a year ago.


Global retail sales declined 32% to 213,000 units and all regions reported falls.


North America was down 42% to 21,000 units due largely to lower volume in the United States, where overall demand remained “stagnant”.


Though government stimulus packages boosted sales in some European markets including Germany, downturns in Russia (where Mitsubishi had been particularly strong) and the Ukraine contributed to the 47% drop to 49,000 units.


Though sales increased in markets including China and the Philippines, and there were signs of recovery are starting to be seen in Australia and other countries, overall sales in that region fell 24% to 112,000 units.


MMC said the first quarter of 2009 had, nonetheless, “proceeded as planned” and left its half and full year forecasts unchanged.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact