Mitsubishi Motors Corporation (MMC)’s unit Mitsubishi Motors Philippines Corporation (MMPC) has acquired a factory site from Ford located in Laguna Province. Following the relocation of MMPC’s current headquarters/factory in Cainta (Rizal Province) to this site, vehicle production is set to begin in January 2015.
MMC has operated production and sales in the Philippines for many years and has grown continuously along with the automobile market development of the country, becoming the first car manufacturer in the country to achieve a cumulative production volume of 500,000 units.
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“The move to relocate the headquarters/factory and reform its production capability reflects MMC’s will to prepare for its further growth in the promising Philippine market,” the automaker said in a statement.
One major pillar of MMC’s New Stage 2016 next mid-term business plan, which is to start from April 2014 is to reinforce its production base in ASEAN countries.
Strengthening local production capability in the Philippines will be a part of that pillar.
With a long history of operation in the market, MMC has successfully attained a high market share in the country and now plans to expand its presence in the Philippines by further strengthening its operating base in the country through various measures including restructuring of its production capability.
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By GlobalDataMMC holds 51% of MMPC with Sojitz Corporation holding the other 49%. Production capacity is currently 30,000 units a year pf yje Lancer EX, Adventure and L300.
It also imports the Thai-made: Mirage, Mirage G4 (Attrage in some markets), Montero Sport (Pajero Sport or Nativa), L200 aand Strada (Triton).
Japanese-made imports are the ASX (Outlander Sport or RVR) and Montero (Pajero).
The automaker sold 42,360 units in the Philippines in 2013 for a 20.5% market share.
