Mitsubishi Motors Corporation has announced a new ‘Drive@earth’ tagline that it said shows decades of essential sporting spirit were not mutually exclusive with its on-going efforts for a better environment.
Go deeper with GlobalData
The company said ‘Drive’ stands for its traditional focus on driving dynamics & pleasure as well as mobility, ‘@’ for the essential ‘domain’ we live in and ‘earth’ for source, life and the unique variety of landscapes our planet offers to discover.
MMC said it would continue to develop technologies – such as the zero-emission i-MiEV electric vehicle – “that show as much care and pleasure for the environment outside as for the occupants within”.
The new tagline was launched today in Japan and will be rolled out in other markets after the Paris motor show global introduction on 2 October.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
