Mazda Motor has begun operations at its newly-established national sales company (NSC) in Taiwan, Mazda Motor Taiwan (MMT).
MMT will plan and implement branding and sales strategies, aiming to increase Mazda sales in Taiwan.
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Mazda began selling vehicles in Taiwan as far back as 1959 and, since 1998, all sales-related activities have been carried out by Ford Distribution Taiwan (FDTL) – reflecting the now all-but-severed close ties – including Asian market model sharing – between the two automakers over several decades.
MMT will take over FDTL’s sales network and assume control of all sales-related activities.
However, despite the change, long standing contract assembler Ford Lio Ho Motor (FLH) will continue to build the 3 (Axela in Japan) and 5 (Premacy) in Taiwan for Mazda.
Outline of new NSC in Taiwan
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By GlobalData|
Company name: |
Mazda Motor Taiwan |
|
Location: |
Taipei, Taiwan |
|
Representative: |
Shunsuke Hamamoto |
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Capital Structure: |
Mazda 100% |
|
Operations start: |
1 July |
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Model lineup: |
Domestic: Mazda3, Mazda5 |
