Mazda Motor has begun operations at its newly-established national sales company (NSC) in Taiwan, Mazda Motor Taiwan (MMT).

MMT will plan and implement branding and sales strategies, aiming to increase Mazda sales in Taiwan.

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Mazda began selling vehicles in Taiwan as far back as 1959 and, since 1998, all sales-related activities have been carried out by Ford Distribution Taiwan (FDTL) – reflecting the now all-but-severed close ties – including Asian market model sharing – between the two automakers over several decades.

MMT will take over FDTL’s sales network and assume control of all sales-related activities.

However, despite the change, long standing contract assembler Ford Lio Ho Motor (FLH) will continue to build the 3 (Axela in Japan) and 5 (Premacy) in Taiwan for Mazda.

Outline of new NSC in Taiwan

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By GlobalData

Company name:

Mazda Motor Taiwan

Location:

Taipei, Taiwan

Representative:

Shunsuke Hamamoto

Capital Structure: 

Mazda 100%

Operations start:

1 July

Model lineup:

Domestic: Mazda3, Mazda5
Imported: Mazda2 (Demio in Japan), Mazda6, Mazda CX-5, Mazda CX-9

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