Mazda Motor Corporation has built its first 2 (known as the Demio in Japan) at Ujina Plant No.1 (U1) near company headquarters in Hiroshima.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The first off the line is bound for the Japanese market, with sales due to commence in summer 2007.


While the current model was originally intended for the domestic market, the new model has been developed into a globally competitive car. Its platform, developed by Mazda, will also underpin the next generation Ford Fiesta (which will probably have a new name) which goes into production next year.


A focus on weight reduction during its development has resulted in the redesigned car being about 100 kilograms (220lbs) lighter than its predecessor, placing it among the most fuel efficient vehicles in its class.


Additional production will begin at the Ujina Plant No.2 (U2) in June 2007. Sales will commence in Japan, followed by Europe and Australia and other markets. Production of for the Chinese market is scheduled to start at the Changan Ford Mazda Nanjing plant by the end of 2007.


The outgoing model was built for Europe at a Ford plant in Spain but the replacement will be built in Japan.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact