Panasonic Automotive Systems Company (PAS), a division company of Matsushita Electric Industrial Co., Ltd., has  announced it will establish Panasonic Automotive Systems Asia Pacific (Thailand) Co., Ltd. (PASAP) on December 1, 2006 in Thailand.

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The new company assumes a sales role and will cover fast-growing Asian markets including India, Thailand, Indonesia, Malaysia, the Philippines and Vietnam.


With the establishment of a new technology development department, the company will also formulate a product development system aimed at meeting the needs of local consumers.


“The establishment of the new company as a hub for development, manufacture, and sales in the Asian region will lead to stronger cooperation among the PAS companies, realise global business opportunities and optimize Panasonic’s product development and production system,” said Toru Nishida, the newly appointed Managing Director of Panasonic Automotive Systems Asia Pacific (Thailand) Co., Ltd.


Since the establishment of PAS in January 2003, the company has established globally: Panasonic AS America (North America) in April 2003; Panasonic AS Europe GmbH (Europe) in April 2004; and Panasonic AS China (China) in April 2005.

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With the new company now also covering the Asian market, PAS aims to build what will be known as the “Global Five-Base (Japan, Americas, Europe, China, and Asia) Supplemental Network.”


PAS says that the network will accelerate PAS’s growth strategy by enhancing global co-operation of all five of its automotive electronics business units across the world.