The first generation Prius sedan was launched in December 1997 in Japan only and exports began in 2000. The second (2003) and third generations (May 2009) were hatchbacks and Toyota is now expanding the line with wagon and seven-seat versions, according to market.
Cumulative worldwide sales of the Prius totaled 2.36m vehicles as of 31 August, with the hybrid sold in 70 countries and territories, Toyota said.
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