Mazda Motor Corporation is re-entering the Indonesian market through the establishment of a wholly-owned distribution company, PT Mazda Motor Indonesia.
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In a related development, the Ford-controlled automaker recently also signed a memorandum of agreement with its former distributor.
Mazda has been moving towards ownership of most of its country distributors. Company-owned operations have taken over from independent distributors in a number of key European markets, including the UK, in recent years.
“Mazda is currently experiencing a global resurgence in both sales and profitability and sees Indonesia as important to its growth plans in the ASEAN region,” the company said.
PT Mazda Motor Indonesia will begin operations and making retail sales in the third quarter of this year. The new distribution company will introduce its launch models to potential buyers at the Indonesia international motor show next July.
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By GlobalDataThe range will include the 3, 6, B-series pickup and RX-8.
Plans for a sales network are under way and the first dealership, PT Wahana Auto Ekamarga, has been named for Indonesia’s largest city, Jakarta.
Wearnes International Group, a public-listed, Singapore-based company that distributes several of Ford’s Premier Automotive Group brands such as Jaguar and Volvo in other markets, is a major shareholder of the new dealership.
Wearnes already runs a number of Mazda dealerships in Thailand.
Mazda South East Asia managing director Will Angove said: “Mazda is excited about entering a partnership in the Indonesian market with a well-established organisation like Wearnes International Group which has extensive experience in the retail side of the motor industry.”
Mazda plans a nationwide dealer network in the next few years and is close to making appointments in Pekanbaru and Kalimantan.
