Tata Motors‘ luxury vehicle unit Jaguar Land Rover is transferring production of its XE saloon from its Solihull plant to Castle Bromwich, citing “huge customer demand” for that model and the F-Pace.

The move sees the return of all Jaguar sports and saloon car manufacturing to the Birmingham plant – Solihull has traditionally been primarily a Land Rover and Rover site.

JLR said the XE would gradually transfer from Solihull, “demonstrating the inherent flexibility of Jaguar Land Rover’s West Midlands manufacturing operations – the result of more than GBP1bn of infrastructure investment at Solihull and Castle Bromwich.

“This investment in new press lines, body shops and final assembly halls supports production of the three Jaguar models built on the company’s technically advanced aluminium architecture.”

Manufacturing chief Wolfgang Stadler said: “The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products.”

The arrival of XE at Castle Bromwich continues the renaissance of the plant, which was slated for closure in 2008. The GBP100m spend to welcome the latest model takes the total spent at the site to over GBP500m over the last two years, supporting continuous improvement in the production of XF, F-TYPE and XJ, also built at the plant.

Castle Bromwich operations director Nicolas Guibert said: “2016 is a pivotal year for Castle Bromwich. The arrival of the XE sees us increase our model lines and volume. 

“This plant has a rich heritage and is undergoing its most significant transformation in decades, with major infrastructure projects either complete or under way. The commissioning of our all-new press line and launch of our body shop to support the introduction of XE means Castle Bromwich is future-proof.”

The Solihull plant will continue to operate three shifts, 24 hours a day, to keep up with global demand for the F-Pace and Range Rover Sport which are built on the same production line.